Got a web site that's not performing up to your expectations?
Although there are a lot of things involved in whether a site "works" or doesn't, it basically comes down to TWO REASONS:
The #1 reason most sites just don't work:
They don't TALK to potential customers! Viewers want to know the benefits THEY will receive from doing business with you. (w.i.i.f.m.- "What's In It For Me?") If your site doesn't address THIS ONE ISSUE, chances are they won't stop long enough to see what you offer.
The #2 reason why most sites don't work:
Let's be frank and honest- maybe your site just doesn't sell, because your original designer built what appeals to you, instead of what impacts your potential customers. It's a brutal truth that most advertising, (and a web site IS advertising), is designed to appeal to the advertiser- not his potential clients! To really be effective, your site must REACH your potential audience! It's a lot more than just text and graphics- it's also personality, appeal, good taste, and instilling the confidence in your potential client that you CAN and WILL do what you claim.
For just $99.00, we perform a 15-point analysis of your web site. We check each of these areas: